How do you start an online casino software business? The Online Casino Software industry has registered steady growth in the past few years with more and more workers entering the online casino stage. This means that it’s getting further and more challenging to wait ahead of the competition and separate yourself from the rest.
To start an online casino software business, you need the following:
- a professional online casino software
- a gambling license
- a merchant account
- a dedicated server
But, is this all you need to attain success and bring new players at your door?
Though we may not offer a secret method for building the best online casino business in the market, we can for sure deliver you all the necessary data to make one.
Six factors to think before starting an online casino software website
1. Choose a reliable online casino software provider
This is the most critical choice to make since you will be launching a long-term partnership with your online casino software provider. Take your time to assess the existing options regarding the status of services offered and price.
You want to pick an online casino software provider that has a deep understanding of the online gaming industry and expertise in launching big online casinos.
Look for soft, fully customizable online casino software solutions that allow you to manage the entire process, from idea to post-launch. You can choose white-label water that will enable you to lease the software, gaming license and payment processing operation and operate your online casino under an installed turnkey infrastructure.
Depending on your conditions, you should usually aim to find a software provider that offers the next features in a white-label solution:
- an advanced gaming control system
- payment rights with multi-currency payment
- large coverage of betting markets
- access to an extensive range of top international online casino games
- a customizable front-end
- gambling license
- customer care
2. What exactly do you want to include on your online casino software site for your customers?
You decided to enter the online casino software market along with an established name in the casino industry; there are a few topics you need to answer before you proceed:
What casino software platform will you use on your online gambling site?
Will you offer favorite casino games, like slots, blackjack, roulette, baccarat, poker or bingo?
What about a live casino module? These days, licensed dealers, live video streams and user-friendly interfaces bring the online casino feel into players’ places.
And what about in-play sports gaming? According to the latest reports from the industry, in-play betting will remain to develop in the next years along with growth in live streaming technology.
Will you need extra features, such as real-time chat rooms, statistics on players, bonus creation options or tournament play?
With so many questions to be answered, you need to think about your online casino software company in the high term and choose your online casino software provider carefully. Though you may want to go for the moment with only a sports-book program or an online casino software, in the future, you may decide to integrate additional games. In that circumstance, an excellent online casino software provider can help you combine all the necessary content under a smooth website interface.
3. Obtain a gambling license for the targeted jurisdiction
Building an online casino software business is not an easy task for today’s operators that need to face challenges and regulatory requirements across various domains.
At this moment, the subsequent protected systems control the online casino software industry:
- countries that regulated online casino software within their territories;
- countries that defined and imposed monopolies;
- states that banned betting actions within their rights;
- countries that require regulations on gambling activities;
Though there are popular gaming jurisdictions like Curacao, Malta, Alderney, Isle of Man, and Gibraltar that contribute gifts for an exact number of countries, in the end, the local legislation prevails and is imposed over any international law.
As a provider of gambling activities, you need to apply for a license in the country where you fancy to set your casino business. It takes a few months to a year to obtain a gaming license, depending on the state.
When determining a key, one must take into account the following:
- licensing requirements
- continuation of the application system
- costs and taxes
If you do not want to go through the trouble of obtaining a gambling license yourself and want to decrease costs, you can become a licensee of your online casino software provider.
Our group has been granted licenses in some essential jurisdictions including many countries. We are continually evaluating adding more permits to the job to be on the forefront of community and assist our customers in entering new territories.
4. Choose a payment system provider
When you start an online casino business, you need to match with a payment system provider, so you and your members can easily and quickly make transactions. For support purposes, it’s fitting that you provide members with various payment choices.
At the same time, you need to take into statement the increasing demand for payment providers that understand and adapt their services to the specific regional market requirements.
To simplify the process, you have the option of choosing an iGaming software provider that can deliver:
- complete sets
- payment processing
- integration with all major e-merchants
- multi-currency payment
- first risk management
- fraud detection
Keeping an open eye on the selected market and picking the best products together with the most common payment devices will improve the overall online casino software activity and bring extra benefits to your business.
The need for multiple ways of payment that deliver a secure context of processing is, accordingly, a vital element for any gambling website right now, beginning with the popular payment methods that employ vouchers and credit cards to the last combination of the bitcoin currency.
Our company allows a flexible payment processing program that is integrated with 50+ payment systems and complies with multiple fields worldwide.
5. Work on your website’s design
The way your site looks is significant. You need to choose an attractive design or invest in your front-end development because it is the essential features for your gamblers when selecting among tens or hundreds of similar betting websites.
To make sure you are on the safe side, follow a few essential recommendations:
Do not overload your site with additional details or graphics that might slow down your website and affect the overall gaming experience. Studies indicated that loading time is necessary for players, who could leave you if it takes too much time for the website pages to load.
Do not go into complex and resource demanding graphics, like videos, combined graphics or many visuals.
Make sure your front end assures a seamless integration with your database.
If you are not sure about creating your front end, we suggest addressing your online casino software provider for a predefined template.
6. Complete a sound marketing strategy including loyalty and retention programs
When everything else has been taken care of, you will need to focus more on marketing your new online gaming business. Investigate your competitors and find out what they are doing right and what they are doing wrong, so you know which blunders to bypass.
Your first goal should be to position your online casino software as a quality, trustworthy business. It’s going to be tough to do this at the beginning since the online casino gaming market is a highly aggressive one. The best approach is to only have quality games on your website, from advanced providers, to keep the website design full and offer users a near-perfect life.
A lot of effort must go into advertising the launch of your new online casino gaming business. But it would be best if you didn’t stay there. Ongoing marketing purposes are needed to keep your members coming back and bring new ones on a regular basis. Set up retention attacks and bonus systems and make sure your members are always happy.
Some frequently used support programs offered by online operators are: Sign up bonuses: Players get a sign up bonus the moment people join a gambling website; Deposit bonuses: Players purchase a gift the moment they choose to deposit a specific sum of money; No deposit bonuses: The sportsbook offers easy cash without asking for a deposit; Free bets: Free bets are usually compared with the size of the deposit.
At the same time, every severe administrator needs to concentrate on increasing memory levels too. Here are some conventional means to keep members with you: Frequent Player Points (FPP): This kind of loyalty program is significant not only as a bonus action for your members, but it proves to be a great memory tool as frequent bettors feel honored for their loyalty; VIP loyalty programs: These programs are working in an ongoing manner, and they are directed towards VIP players and high spenders; Promotions for annual events: Season-related results are required to be observed, such as a World Cup Championship or a European tournament, or by offering various improvements on festive moments, such as the Easter or the Christmas times; Notifications: Keeping an open channel with your players means that online casino software websites need to have an automatic system to detect and take note of a player’s betting action; Betting assistance for new members: Great online sportsbooks allow not only many betting opportunities and a broad range of businesses but they reach out to new professionals in order to provide assistance.
Starting an online casino software is a daunting task.
Regional structures are essential for every worker, not only from a right point of view, through the requirement of getting a gambling license, but also because every performer in the industry must produce and provide products that are specially customized for a special jurisdiction to assure a high level of agreement standard.
Since operators, particularly start-ups that are ready to enter the online casino software industry, need to think looks like online casino licenses, payment devices and solutions specially tailored for a particular market, a growing demand rises for dedicated gaming providers that can answer to these claims through white label solutions and expert services.
Ongoing attempts must be made to have high standards and keep your clients fully satisfied. It’s the joint resolution of your online casino software provider and your marketing and sales activities that need to align to do your business forward.