Given that most online casinos businesses offer the same games and services, casino marketing is astonishingly intense. To attract new gamblers, almost all online casinos will use many promotions arranged to endorse gamblers’ loyalty and increase the number of their visits. The type of promotions vary greatly, but most of them involve gifting gamblers some form of money or awards. Casino marketing ideas can be problematic. You want to attract gamblers, but at the same time, you don’t want to be seen as overdoing it. You somehow want to engage with customers and guarantee them a positive experience. At the same time, you want to do this without spending large sums of money. On top of all this, you have a casino business to run. There is a way to conduct casino marketing campaigns without spending too much money. Let’s discover it.
Casino Marketing Ideas
The best casino marketing ideas are through your internet cafe software developer. It is a practical approach because you are not investing additional money, and you are not spending much time. It is also practical because you are relying on your gamblers to spread the word about your online casino business services and promotions. Let’s list some of the casino marketing ideas in detail.
The reason why the loyalty program is first in the list is because you can easily reward your existing gamblers and newcomers who are looking to gamble in your online casino games. It is also a practical method for those who are routine players and are looking to gain bonuses and promotions or redeem their loyalty scores for any prizes.
This method is also very useful when it comes to advertising your online casino business. Your gamblers will spread the word about how they were gifted with certain bonuses and promotions through a loyalty program. Their opinion matters and can attract potential future gamblers to your online casino.
Creating a Contest Which Triggers Competition
Creating a healthy contest can go a long way. It will excite and entice many online gambling players who are looking to win bonuses and promotions in your online casino. This also creates competition among your gamblers, and a healthy competition means attracting new gamblers to your online casino business. In other words, you are killing two birds with one stone.
Discover Your Users
Discovering your users is very useful in many ways. By analyzing the data provided by online casino software, you can easily determine which casino games are more popular in your online casino. By having this information, you can improve certain services and games, which, in return, opens the door to many new users.
Information about your users can easily be accessed through your casino software provider. Your users create accounts in your online casino to save their game progress, and most of them update their profiles daily. By using this data, you can efficiently discover more about your gamblers. For instance, what type of video slot games they prefer or how many hours a day they gamble and which slot game they gain their profits from. With this information, you can easily attract many gamblers.
Advertising Through Search Engines
One of the most ideal casino marketing ideas is through search engines. It is ideal because it offers the option of advertising businesses. Search engines like Google, Yandex, and Yahoo offer a variety of services for businesses that are looking to advertise their products. Let’s discover them in detail
Google is by far the most popular among other search engines. It has over 500 million active users who use YouTube and other Google applications. And these social networks are growing daily. By using the company’s “Ad-sense” advertisement program, you can expect a lot of traffic to your online casino website. Here are the steps to using Ad-sense: it is fairly simple.
- All you have to do is create a google account, and you are ready to go.
- Provide your phone and billing information and its address.
- By adding a piece of code in your casino software, you are ready to go.
Yandex is popular in Russia and the Caucasus region, as a matter of fact, it is an alternative to Google in those countries. The company currently has over 53 million active users, and it keeps growing rapidly. It also offers an advertisement option called Yandex Advertising Network (YAN). It is a platform that serves ads on Yandex services and partnering sites. YAN currently has access to over 40 million partner users. Here are some advantages of comrade YAN
- YAN carefully checks each advertisement and places your content carefully on websites that will not interfere with your business practice by offering high-quality and high-traffic resources.
- YAN has an audience of over 65 million daily. And most of them don’t overlap with each other.
- Your online casino business will be displayed in a variety of formats but contextually, making your online casino business reach an audience who is interested.
- Thanks to its Artificial Intelligence feature, YAN can precisely reach and affect audiences that are searching or have searched the “primary term” in your online casino business.
- AI also plays an important role when it comes to budgeting. Advertisements are not cheap, so YAN will only charge you on the advertisement that has a positive effect on your casino business.
As can be seen in the article, Google has the largest search market share. And Google Ad-sense may have the most pay per click ads, but that doesn’t mean Yahoo ads are not as good or secure. Yahoo has over 117 million searches per month, so relying on Ad-sense solely would mean you are losing %30 of your potential revenue. Since Yahoo is the oldest search engine, it has many elderly users, and most computers have a yahoo search engine locked as the default search engine. Here are some advantages of Yahoo ads.
- Yahoo search advertising is a form of PPC advertising. This is more effective because it affects users who are more precise in their search results. Making your online casino ads target audiences who are searching for the exact keywords. This is also effective in targeting real customers with real intention or interest.
- Yahoo advertises on customers who have searched or clicked on a particular subject. Meaning Yahoo ads are repetitive in nature, and your ads will pop-up to customers who have searched or clicked on your “primary keyword.”
- Yahoo sponsors the ads. This is a highly effective method that enables your ads to come in video, photo, or text types.
Casino marketing ideas can be vast, and the above-mentioned methods might or might not work for you. Choosing a cost-effective and reliable method should be your first priority when it comes to advertising your online casino business. Online gambling statistics show using popular search engines like Google, Yahoo, or Yandex goes a long way. It helps you to advertise your online casino business and attract potential customers. Additionally, using your own online casino business as a tool can also be useful in casino marketing campaigns. It all comes down to what works best for you and your online casino business.