Online casino software providers and companies are doing their best today to attract as many casino players as possible, and since the competition is severe, the best thing to do is to follow which online casinos offer the most excellent gaming products and bonuses, in the effort to reach a large number of gamblers daily. If you’re looking to begin an online casino software business, you should know about the secrets of other online casino software operators who made it high in the industry.
When people play online casino software games of luck and skill, they are taking a risk which online casino software understand, and always look to keep players getting back for more. If you want to become an online casino operator, by now, you’ve most certainly learned that casinos lead to make huge profits, no matter how much some players win. Casinos are built to offer games that are tilted in the house’s favor, and who are we to say that this is wrong? Players come to online casinos for entertainment, and some of them manage to make small fortunes, but the fact is that the majority of gamblers end up losing money in the long term.
How is this possible you may ask? Well, it’s never about the casino using methods to cheat, but there are some deals that casinos rightfully use to keep as much of their money as possible while having protection devices which are created to catch any player who’s trying to cheat.
1. Games that have a higher house edge
It’s a known truth that almost any game you’ll find at an online or land-based casino is generally tilted in the house’s service. Even so, any games are going to make gamblers lose more money. There are certain games which have been created from the beginning to keep members from winning.
Some of the most common casino games are, as we know, baccarat, blackjack, craps or roulette, but there are also lots of games known as “carnival games” which have high house advantages. In this category we would include games such as Three-card Blackjack Ultimate, Poker, Let it Ride or Caribbean Stud, and many slots which have high house advantages, meaning that the house wins in the long run. Even so, players are regularly hypnotized by the bigger payouts of these games, sometimes even 250-to-1, but eventually, they end up losing more.
Like so, it’s an interesting idea to add similar games to your online casino once you have decided to start your online gaming business. Players are always looking for a variety of casino games, and if the rules of these games are similar to the classics, it will be easy for them to learn the rules and play.
2. Getting players to keep pressing SPIN
Engaging members’ senses is one of the most practical and shared strategies that online casinos use to keep players gambling. Online casino games that attract players are created with high-quality graphics and exciting sound effects, which are meant to entertain players and give them that feeling of everything happening fast, while also being exciting.
Even if in land-based casinos it’s much easier to use such strategies by offering alcoholic drinks, food, and even complimentary rooms, the online casino world can be just as attractive for players who are looking for fun.
The visual and audio appeal of games is a factor that stimulates players’ thoughts, so when you open an online casino business, take a good look at the games that you buy. Animated games with figures that pop up on the screen or are followed by short videos, sound effects which give that feeling of gaining and an animated background will add to the excitement of players.
It has been precisely proved that both visual and audio effects influence players’ behaviors by offering a satisfying feeling after a win happens. Even so, many times, the victory can be smaller than the bet, but those sounds and enticing effects are still there, so players think they win more instead of losing.
3. The feeling of nearly winning
When you play a casino game and almost win that big prize, nothing gets your adrenaline pumping than that feeling of nearly taking the money from the online casino. You know that it’s almost time to win big, and you keep on playing, right? Like so, online casino games, no matter if they’re slots, table games or any other type, are designed to payout small wins in the short term, but in a long time, they make more from online casino players.
Let’s take the example of slot machines, which continuously deliver small payouts while the symbols on the screen seem always to get closer to forming that winning line which provides the big jackpot. Don’t you feel inspired when you see you’re one lucky or cherry seven symbols away from the prize? So what do you do? You keep playing, of course.
In blackjack, winning hands give players the feeling that they can continue to gain, but the house edge always pounds away at their bankroll, and there goes all the members’ money. Other games such as craps provide players a feeling of power, since rolling the dice could seem like you have a personal influence on the outcome. It’s just luck sometimes, but you can’t beat the game in the long run.
4. Free credits and bonuses
Anything that’s free will always ensure that players feel better about coming back to your online casino software. It’s much simpler to attract players with freebies in land-based casinos – you can offer drinks, food, coupons and other reduced or free services, which make them feel like they have gained something even if they haven’t won anything.
Since we’re in the online gaming world and there’s nothing we can do to send players free drinks or food, the next best thing is to offer free credits and special bonuses. Regarding gifts, there are many different ones that you can offer. There is a lot of competition on the online gaming scene among online casino operators, each of them trying to provide the best bonuses.
There are three kinds of bonuses that any reputable online casino should offer: welcome bonus, no deposit bonus, and multiple deposit bonus. The Welcome Bonus is awarded when players sign-up at your online casino, even before playing their first game. It’s designed to attract players to take a look at what your casino has to offer. The No Deposit bonus is also used as an acquisition tool by online casino gaming businesses. When this type of reward is awarded, players get credits without having to make a deposit now or in the future, but they can’t withdraw it straight back to their bank. With this amount of money, they have to play games at your casino for a certain amount of times before being released to cash out.
5. Offering progressive jackpot games
It’s almost always proved that playing network growing jackpot slots cost more than the non-progressive versions. The massive prize that can be obtained by players who scored the jackpot is made from a tiny commission of every bet placed on every regular slot of the casino software provider. Usually, for progressive jackpot slots, there is a least wager required, which is larger than the bet for non-progressive jackpot slots.
Jackpot games are also promoted as games which offer prizes that change some people’s lives thanks to the grand prizes provided by the online casinos. All casinos where players have won jackpots boast about the amounts that they have granted to players. The larger the number, the more players are willing to play that casino game, hoping that they’ll hit the jackpot as well.